Home Sellers’ 
Frequently Asked Questions  
  
When is the best time to sell my house?  
  
Different markets have different metrics, seasons, and even interest rates.  These are just a few of the important factors to consider when deciding on the best time to sell your home.  A licensed Realtor can help you determine the current market conditions in your area, inform you on the number of current listings, the number of sales in your area, local municipality rules and regulations, and much more.  
  
  
How do I find a good Agent?  
  
Take your time selecting an agent!  Work with an established, reputable agency who will support your Agent.  Get a recommendation from a friend or neighbor, and do some research:  websites like Trulia.com have customer reviews of real estate agents.  Choose a qualified Realtor with plenty of experience working in your local market.  Some Realtors have specialized certifications which may apply to your unique property or situation.  Your Realtor should be willing to provide information about the current housing market, give you a comparative market analysis, and a complete property profile.  Choose someone you feel you can trust and with whom you can establish a good business relationship.  
  
How to determine a Listing Price?  
  
Pricing your home correctly is a decision that you and your agent will make together after doing market research.  It is the most essential key to a successful sale of your home, which will attract buyers and will help you to achieve your financial interest and the timeframe.  
  
Why is it important to Stage the Property?  
  
Buyers are viewing dozens of houses in the same price range as your home.  The market is very competitive, so making a good impression is crucial.  Your agent can make helpful recommendations how rearrange your living space to appeal to the widest range of potential buyers.  
  
How will Buyers find my Property?  
  
When you house is ready to be shown it is important to give most exposure possible.  Choose your Realtor carefully, and discuss their marketing strategy for your home.  In addition to listing it on the MLS system, your Realtor should have a plan for online, print, social media, and traditional marketing to give your home local, regional, national and global reach.  
  
  
Whether you are a first time home seller or an experienced real estate veteran, you need to be aware of the latest real estate market information in your area.  Realty Executive will provide you with the newest updates on the housing market and will guide you through this challenging process.  
 
My goal is to sell your home for the best price, in the shortest time possible, with the minimum stress while keeping you well-informed throughout the process.  
   
 

 


Why Hasn't My House Sold?


The Right Price  
  
If you want to sell your home you have to price it correctly.  Even if you property is in perfect condition and marketed well, a lack of offers indicates that it might be overpriced.  Here are some warning signs of overpricing:
 
No Second Showings: 
Agents and buyers usually want to see your house as soon as it hits the market.  If nobody returns for a second look, it may indicate that your house could be overpriced.  
  
Lots of Showings but No Offers: 
Imagine yourself as a buyer.  Your agent shows you several houses with the same asking price.  You are most likely to make an offer on the one with the best features, upgrades, and extras, right?  The agent doesn't have to say anything; the difference between price and value is obvious.  Overpriced listings do not sell, but they do help to sell well-priced houses by comparison.  
  
   
How to Avoid Overpricing  
  
Always get a comparative market analysis from a qualified Realtor.  
Make sure that the properties are truly comparable to yours in terms of location, features, and amenities.  
Set realistic expectations based on actual sales data.  
Time your sale – more homes sell in the Spring & Summer than in Autumn or Winter.  
   
   
How Does This Happen?  
   
It's tough to precisely establish the value of attributes, such as proximity to bus lines, wonderful landscaping, and views. You, or your listing agent, may have given your house's amenities a much higher value than buyers do.  
You, or your listing agent, may have compared asking prices instead of actual sold prices.  
Foreclosures or short sales in your neighborhood can decrease the value of all the homes nearby.  
You, or your listing agent, may have used inaccurate sales data.  Maybe some sale prices of comparable houses didn't reflect big credits in escrow from sellers to buyers for corrective work or nonrecurring closing costs.  
You may have missed the prime selling time.  Every real estate market has peaks and valleys of sales activity. If you base your price on sales closed in August, but put your house on the market in November, you will either need to reduce your price or take your house off the market until buyers return in the spring.  
97 percent of all property sells within 10 percent of its final asking price.  Often, several price reductions occur before a seller arrives at a correct asking price, which is within 10 percent of fair market value.  
  
  
How to Correct Overpricing  
  
Study the market carefully to determine your home’s fair market value.  
Work with a licensed Realtor to reduce your price to within 10% of fair market value.  
Consider taking your home off the market temporarily until conditions are more favorable.  
Be willing to negotiate with your buyers.  Don’t forget that there are many negotiable parts of the real estate contract besides price that can work in your favor.  Discuss all offers with your Realtor.